What is a “Mastermind”? The truth behind the buzzword
Let’s be honest—“mastermind” might just be one of the most misunderstood (and overused) words floating around the online business world today. It’s been slapped on everything from 1-hour Zoom calls to $50,000 coaching containers with zero support. And if you’ve ever wondered, “What is a mastermind, actually? And do I even belong in one?”—you’re not alone.
This blog breaks down what masterminds really are, who they’re for (hint: not just entrepreneurs), and why joining the right one can radically change the trajectory of your life, business, and legacy.
So, What Is a Mastermind?
A mastermind is a high-level container intentionally designed to accelerate growth and expansion—personally, professionally, and emotionally. At its core, a mastermind is a group of aligned individuals who come together with a shared purpose: to grow, to rise, and to make serious moves.
It’s a place where everyone brings their energy, experience, and knowledge to the table—not just the host. And while the facilitator holds the space and brings powerful leadership and strategy (more on that later), what makes a mastermind special is the magic that happens when the right people are in the room.
It’s Not a Group Program
Let’s get this clear—this isn’t a step-by-step course. It’s not a rigid framework with fixed deliverables and a “one-size-fits-all” roadmap. It’s dynamic. It’s collaborative. It’s energy-shifting.
It’s Not a Course
You won’t be handed worksheets and expected to follow along passively. You show up. You contribute. You get poured into and pour into others. It’s high-touch, high-value, and high-vibe.
It’s Not a Group Chat in Disguise
If a mastermind doesn’t involve meaningful conversations, real connection, and energetic activation—it’s not a mastermind. You’re not paying to be in a Slack channel. You’re paying to get access to next-level conversations and people who challenge you to rise.
Do You Have to Have a Business to Join One?
NOPE. Let’s bust this myth right now.
A mastermind is not exclusive to business owners.
Yes, many masterminds cater to entrepreneurs, creatives, service providers, and industry experts. But that doesn’t mean you have to have a six-figure brand or a 10-module course to be “worthy” of joining one.
Here’s who masterminds are actually for:
• The woman who knows she’s meant for more. She may have a business, or a vision for one, or she may simply be ready to live bigger, bolder, and more aligned.
• The high-achiever who’s tired of doing it alone. She’s accomplished a lot—but she’s craving connection, collaboration, and a space to be seen.
• The visionary who needs accountability and momentum. She has BIG ideas, but needs support staying in action and clarity when things feel messy.
• The personal growth junkie ready for deeper expansion. She wants more than strategies. She wants embodiment, transformation, and elevation on all levels.
You don’t need a logo or LLC to join a mastermind. You just need the self-awareness to say, “I’m ready for more, and I’m done trying to figure it out alone.”
The Purpose of a Mastermind
Let’s break this down in a way that actually makes sense. A mastermind isn’t just a cute name. The purpose of a mastermind is multifaceted—and every single aspect is meant to collapse time and amplify your results:
1. Collaboration Over Competitio
The right mastermind creates a space where everyone brings something to the table—whether it’s insight, energy, encouragement, or strategy. It’s a space where you can brainstorm new ideas, refine your message, receive feedback, and unlock creative solutions with people who get it.
2. Expanded Vision and Possibility
Being in proximity to others who are unapologetically owning their dreams and taking bold action naturally stretches your own belief of what’s possible. A mastermind helps you normalize success and create a new energetic standard.
3. Strategic Insight and Direction
Most masterminds are led by a seasoned mentor or facilitator who provides expert-level support, whether it’s through hot-seat coaching, trainings, or personalized feedback. This guidance helps you move with clarity and confidence.
4. Energetic Activation
It’s not just about learning—it’s about shifting. You walk away from mastermind calls with renewed fire, fresh ideas, and powerful embodiment that drives your next moves. You’re not just “inspired,” you’re activated.
5. Safe Space for Vulnerability and Growth
Growth is messy. Success isn’t linear. The mastermind becomes your safe container to share the real stuff. The doubts. The fears. The wins. The wild dreams. This is where transformation gets anchored.
Not All Masterminds Are the Same
And that’s the beauty of it. There is no one-size-fits-all. Every mastermind will look, feel, and operate differently depending on the leader, the energy, the intention, and the format.
Here are some variations you might find:
Business-Focused Masterminds
These are geared toward strategy, systems, launches, content, growth, scaling, etc. Think high-level marketing, sales optimization, and business development support.
Mindset or Personal Growth Masterminds
These are designed to help you do the inner work—identity shifts, emotional healing, self-worth expansion, embodiment practices, and confidence building.
Hybrid Masterminds
These offer both business strategy and mindset/energetic work. You get support on the inner and outer game—because we all know, success is both science and soul.
Themed Masterminds
Some are built around a core concept or mission—visibility, legacy-building, leadership, brand positioning, embodiment, confidence, etc. These give you a focused transformation with a curated group of people aligned to the same goal.
High-Ticket Masterminds
Usually longer-term, these are often immersive experiences that include retreats, guest speakers, and intimate access to a mentor and community. These are for those ready to go ALL in.
Introducing: ICONIC — My Signature Mastermind
Now that you know what a mastermind actually is, let me introduce you to the one I’ve built: ICONIC.
This isn’t your basic, beige mastermind.
This is for the women who are ready to:
• Build a bold, embodied, legacy brand.
• Own their message, magnetize their audience, and become booked out.
• Speak on stages, sell with conviction, and collapse the timeline on their dreams.
• Be seen, be heard, and be ICONIC AF.
What Makes ICONIC Different:
• It’s evergreen. You can join anytime. Momentum doesn’t wait. Apply here.
• It includes a retreat. The PINK PALACE is calling. Yes, it’s real. Yes, it’s magical. Yes, you’ll cry, laugh, and become your next level self.
• It’s about WHO YOU BECOME. Yes, we work on visibility, offers, content, launches, and growth. But more than that, we work on identity, confidence, and stepping into the leader you’re meant to be through my proven Firestarter Framework™️.
Whether you want to be more confident, captivating, or consistent online, build out your signature offer, get your first (or next) speaking gig, or become the go-to voice in your industry—ICONIC is the room.
If you’re ready to:
• Finally stop playing small
• Be seen and heard in a room of women who will support you, stretch you, and hype you the hell up
• And take your message, your business, and your identity to the next level…
This is your next move.
Apply now to join ICONIC. Let’s make sure it’s the right fit, and then get to work. Because the version of you who’s booked out, lit up, and living her dream? She’s ready for you to catch up.
https://www.mackenziemorris.co/iconic
Not ready to commit to a Mastermind but still looking for support? Join the Spotlight Society — a membership for coaches, creatives, service providers, and online business owners to have access to coaching in their back pocket, courses & challenges, and LIVE Group coaching once per month all wile connecting with others, and expanding their businesses, minds, & identities on their journey to their BIGGEST LIFE. Learn more about the Spotlight Society here.
