The MMA Strategic Planning Process

We architect full campaigns and brand systems built to move fast, convert clean, and scale without chaos.

Here’s how we do it:

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PHASE 1: DIRECTION

Strategic Clarity & Campaign Visioning

This is where we zoom out and see the whole vision for your company & brand. We get clear on your business objectives, your growth targets, and the infrastructure required to support your next level. Decisive, directional strategy that aligns your vision with a real revenue pathway.

Services that support this phase:

  • Campaign & Systems Strategy

  • Brand Strategy & Reputation Audit

  • Process, Systems, & Tech Audit

  • Analytics Analysis

  • Growth Benchmarking

PHASE 2: MAPPING

Audience Journey & Funnel Architecture

Mapping the movement of how people find you, build trust, and convert. This is your brand-to-revenue pathway. We define key milestones, conversion points, and automations that ensure your customer journey doesn’t leak time, energy, or money.

Services that support this phase:

  • Email Automation Flows

  • List Segmentation & CRM Strategy

  • Funnel & Landing Page Strategy

  • Offer & Value Ladder Mapping

  • Lead Generation Journey Design

PHASE 3: BUILDOUT

Asset Creation & System Setup

Now we build the assets your strategy needs to function. Sales pages, emails, ad creatives, opt-ins, automation, etc focusing on high-leverage assets that drive traffic, nurture leads, and generate revenue.

Services that support this phase:

  • Brand Content Media Day

  • Funnel & Landing Page Design & Setup

  • Email Marketing & Automation

  • Sales Page & Copy Development

  • Social Media Management

  • Platform & CRM Setup

PHASE 4: ACTIVATION

Campaign Launch & Visibility Push

Once the machine is built, we turn it on. Ads go live, funnels are activated, emails are triggered, social media is running on autopilot, and your campaigns starts collecting data. This phase is about momentum and visibility—getting your offer in front of the right people, fast.

Services that support this phase:

  • Paid Ads Management

  • Organic Launch Strategy

  • Social Media Activation

  • Visibility Campaign Deployment

  • List Building & Geofencing

PHASE 5: ITERATION

Performance Analysis & Optimization

Strategy without data is just noise. Once your campaign is live and we have data to analyze, we track, tweak, and tighten. We analyze traffic, conversions, engagement, and offer performance to optimize for scale. What’s working? What’s wasting money? We’ll know—and adjust fast.

Services that support this phase:

  • Funnel Audits & Conversion Rate Optimization

  • A/B Testing for Copy + Creatives

  • Offer Diagnostics

  • Ad Budget Optimization

  • Analytics Reporting

PHASE 6: SCALING

Visibility Assets & Sustainable Growth

Now we built the long-game ecosystem—evergreen content, SEO foundations, community, and media strategy that expands your reach and builds brand equity. This is where we turn a launch into a legacy.

Services that support this phase:

  • SEO & Authority Content

  • Social Media Management

  • Repurposing Strategy

  • Evergreen Funnel Integration

  • PR & Partnership Positioning

  • Commercial Production